Project: Create a print advertisement promoting the entire Smithsonian Institution just one month after 9/11.

Execution: Reminded people that this is America's attic of treasures - without referencing 9/11 directly.

Creative: Copywriting, Positioning, "Where everything old is new again."

Result: The healing began; people started to come down to the National Mall again.

Newspaper, Local Washington, DC magazine

(Creative Director, TKM Design, Bethesda, MD)