Ethical marketing | Strategic communication
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About Fees and Pricing
At the first advertising agency I worked, there was “Kwik Print” across the street. Paul was great. He could “drop everything” to get your flyer, brochure or stationery done. Above the offset printing press there was a sign. And I have never forgotten it. I thought it was brilliant.
Getting it done well, quickly and within budget is a challenge. It’s possible, but not unless the relationship between you and your marketing professional is a collaboration with realistic expectations.
I’ve worked 1) in agencies; 2) as an independent contractor to agencies and 3) and as a marketing consultant.
The bottom line: The only way to figure out the best use of your marketing dollar is decide on how much you can spend. Not want to spend. Can spend. The more you share, even if the answer is "I don't know," the better your marketing will be.
Getting it done well, quickly and within budget is a challenge. It’s possible, but not unless the relationship between you and your marketing professional is a collaboration with realistic expectations.
I’ve worked 1) in agencies; 2) as an independent contractor to agencies and 3) and as a marketing consultant.
The bottom line: The only way to figure out the best use of your marketing dollar is decide on how much you can spend. Not want to spend. Can spend. The more you share, even if the answer is "I don't know," the better your marketing will be.
ATTENTION
Small business owners: In response to the economic recession, we are developing a "menu" that will feature standard fixed rates for various advertising and public relations services.
Please watch for more information and call should you need a quote immediately.
- Whether it’s a newsletter or a complete integrated marketing campaign, you’ll receive a proposal and estimate.
- As projects grow, or change, you’ll be informed if costs or deadlines change.
- To keep errors or misunderstandings to a minimum, you’ll review and “sign off” on the materials.