{it's all public relations]
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Bamtex Bamboo
Project: Brochure and tradeshow booth for annual Flooring Trade Show to introduce exclusive distributor in Mid-Atlantic area.

Execution:
Positioning: Copy simply states "what it is."


Copywriting, creative direction, positioning, branding, trade show booth

Bamboo for flooring was just beginning to take-off. We reproduced the "floor" in a horizontal wrap. Samples of the flooring were also given out.
as creative director, ICBM LLC, Washington DC

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